“Organizational attractiveness is defined by Aiman-Smith et al. (2001) as “an attitude or expressed general positive affect toward an organization and toward viewing the organization as a desirable entity with which to initiate some relationship.”” (Casper)
Casper, W. Recruitment, a Sloan Work and Family Encyclopedia entry. Retrieved May 10, 2007, from the Sloan Work and Family Research Network website: http://wfnetwork.bc.edu/encyclopedia_entry.php?id=251&area=academics