“Important in identity theory because the salience we attach to our identities influences how much effort we put into each role and how well we perform in each role.” (Desrochers & Thompson)
“Identity salience is conceptualized (and operationalized) as the likelihood that the identity will be invoked in diverse situations” (p. 257). (Hogg, Terry, & White, 1995).
“Identity salience represents one of the ways, and a theoretically most important way, that the identities making up the self can be organized. Identities, that is, are conceived as being organized into a salience hierarchy. This hierarchical organization of identities is defined by the probabilities of each of the various identities within it being brought into play in a given situation. Alternatively, it is defined by the probabilities each of the identities have of being invoked across a variety of situations. The location of an identity in this hierarchy is, by definition, its salience” (p. 206, emphasis theirs) (Stryker & Serpe, 1982).