Ages 38-57 (in 2002) (Families & Work Institute, 2004).
“Born between 1947 and 1966…The last generation to force great changes on society, Baby boomers grew up in relative prosperity and safety… They came of age in the optimistic sixties and seventies and believe in growth, change and expansion. The boomers tend to pursue promotion by working long hours and demonstrating loyalty…” (Allen, 2004).
“At 78 million strong, they are the largest generation and make up the current workforce majority. Born between 1946 and 1964, Baby Boomers are optimistic…Boomers grew up in a time when mothers stayed home, while fathers went to work…On the job, Boomers arrive early and leave late, visibility is key. The longer the day, the higher the pay, believes the Boomer” (Hatfield, 2002, p.72).
“Baby Boomers (born between 1946 and 1964)…” (Singleton & Maher, 2004, p. 228).
“Boomers’ birth years are variously reported to begin anywhere from 1940 to 1946 and to end in 1960 or 1964…The Boomers are estimated to be 78 million strong…(Schaeffer, 2000)” (As cited in Smola & Sutton, 2002, p. 364).

Families & Work Institute (2004). Generation & gender in the workplace. Watertown, MA: American Business Collaboration. Allen, P. (2004). Welcoming Y. Benefits Canada, 28(9), 51-53. Hatfield, S.L. (2002). Understanding the four generations to enhance workplace management. AFP Exchange, 22(4), 72-74. Singleton, A., & Maher, J. (2004). The “new man” is in the house: Young men, social change, and housework. The Journal of Men’s Studies, 12(3), 227-240. Smola, K.W., & Sutton, C.D. (2002). Generational differences: Revisiting generational work values for the new millennium. Journal of Organizational Behavior, 23, 363-382.