“Firms want to hire from a large applicant pool of qualified individuals. If a firm does not offer all the benefits of its competitor, its applicant pool will be smaller than the pool of its competitor and likely offer less qualified applicants.” (Cook, 2002)

Cook, A. (2002). Corporate decision-making process: How organizations decide to adopt work/life initiatives: A Sloan Work and Family Encyclopedia entry. Retrieved February 21, 2007, from