Online Survey Research in the Work-Family Field: Basic Concepts and Definitions

Author(s):

  • Alysa D. Lambert

Document type: Encyclopedia Entry

Appears in: Work and Family Encyclopedia

Year: 2010

Topic:

  • Work and Family
  • Other

Discipline:

  • Business and Management

Abstract:

Online survey programs allow researchers to customize a survey and place it on the Internet for participants to access. Individuals can create their own surveys and post them online, post existing surveys, or, if survey design is difficult, even purchase premade surveys and customize them to meet one’s individual needs. The option of online surveys is quickly becoming a popular means of collecting data in today’s research world. In fact, Cook, Heath, and Thompson (2000) suggest that the possibilities provided through Internet surveys are “too great to be ignored” (p. 833).

Link:Online_Survey_Research encyclopedia